Brandon Heck's January 25, 2019 Instagram Post

  • Tom and Elizabeth mentioned by name
  • Says our "entrepreneur failures stack up"
  • Says "the lies continue"
  • Says people "take us to court without a word"
  • Says we "degraded them"
  • Says we "mislead them"
  • Says we "took every penny"
  • Says we "take credit for anything and everything that anyone associated with you ever accomplished"
  • Says "lied" and "money after what you two weaseled away"

Kristin Grasso Heck's Response

  • Elizabeth deleted the above post of Brandon Heck
  • Elizabeth Minieri was tagged in the post
  • Kristin reposted it, admittedly wanting to post it publicly
  • Kristin tagged it to Minieri & Company located in Charlotte, NC

Heck Defamation Fallout

  • Comments from her re-post were attached to Minieri & Company in Charlotte
  • Addie Pederson was a Planet Ballroom customer in Matthews, NC
  • Janine DiPierro was a franchisee in North Carolina
  • Colleen Sowers was a customer of Planet Ballroom Matthews, NC
  • Eric Sowers was a customer of Planet Ballroom Matthews, NC

  • Eric and Colleen Sowers received our Franchise Disclosure Document and we’re considering becoming franchisees.

Defamation Shared

  • Todd Liddell shared Kristin Grasso Heck's posts and blog to Planet Ballroom customers
  • Liddell confirms Heck's blog is about us
  • Liddell encourages customers to dance at MBDC
  • "smoothdancestudio" is our Atlanta, GA franchisee who left with the other franchisees
  • jill_messer was a Planet Ballroom customer in Matthews, NC
  • karen_matson_62 was a Planet Ballroom customer in Matthews, NC
  • vodkasodaclt was a Planet Ballroom customer in Matthews, NC
  • alenaigavrilyuk was a Planet Ballroom customer in Matthews, NC

Followers of Healthy as Heck Blog

  • Evidence shows Planet Ballroom customers in North Carolina follow this blog
  • Discovery needs to find out all followers
  • Sarah Davis was a PB customer in North Carolina
  • Jane Welton was a PB customer in Matthews, NC
  • Linda Travaglini was a customer in Matthews, NC